Principles of Assertion Evidence
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Problem: PowerPoint's defaults are weak
Principle: 1: Build your talk on messages, not topics
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Assumption: Use slides only when they serve the talk
Principle 2: Support messages with visual evidence
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Principle 3: Practice so that you can fashion sentences on the spot
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Structure: Orient the audience at the start, arrange the content in a logical way, and summarize at the end
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